Endemol UK, creator and owner of the reality show “Big Brother” is aiming to the gaming industry. This new goal is based on the huge potential of the industry that generates billions each year. The company has created a new franchise, Endemol Gaming, for this purpose.

The managers for the new division – Brian Macsweeney (Creative Department) and Sarah Bellami (CEO) said they plan to use Endemol’s creative and productive skills to accomplish a large-scale entertainment that brings something new and exciting to the always-changing gambling world.

According to company plans, the new division will develop new events in a lively way, on real time and making emphasis on interaction, a trademark of the company.